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    Forum Agenda

    Morning

    * 8:30 - 9:10 Registration

    Opening remarks

    Keynote speech: The rise and impact of Earned Media

    Keynote speech: China's stories, a global audience

    Keynote speech: Fundamental changes to communications content following the wide adoption of new technologies

    Keynote speech: The power of revolution: A new search paradigm

    Keynote speech: The future of international branding

    Keynote speech: Case study: The best communications worldwide

    Afternoon

    Parallel Session One

    Overseas communications

    Keynote speech: Where are you going when you navigate the wide, open seas? What Chinese firms need to know when communicating overseas

    Keynote speech: The reef and the lighthouse: International media trends and opportunities for corporate communications

    Keynote speech: What do you do when you reach the other shore? Best practices for Chinese firms when engaging in overseas communications

    Keynote speech: Listen to the data: Trends and best practices when collecting global business intelligence via media monitoring

    Roundtable: From exploration to action: What to do when "going out"

    Roundtable: How to get them to listen: The creation and dissemination of multi-cultural, cross-platform corporate content

    Parallel Session Two

    Media trends (by invitation only)

    * 8:30 am - 9:10 am Registration

    Keynote speech: The impact of technology on the work habits and news preferences of content creators

    Keynote speech: Observations on development trends in the media content industry

    Roundtable: Media content pattern in the future

    Roundtable: New Perspectives of content communications, how to tell a good story?

    Roundtable: The rise of opinion leaders

    Guest speakers

    Yujie Chen

    Senior Vice President, Asia Pacific at PR Newswire

    Dagang Feng

    President at 36Kr

    Feng Wang

    Editor-in-Chief at FT China

    Qing Cao

    General Manager, China at Ogilvy & Mather Global

    Tian Xie

    General Manager of Baidu Search Ecosystem

    Tianyi Li

    Director of Overseas Communications at PR Newswire

    Arun Sudhaman

    CEO and Editor-in-Chief of The Holmes Report

    Ryan Woo

    Beijing Bureau Chief, Reuters

    Liu Yue

    Editor-in-Chief for Greater China at Bloomberg LP

    Nan Nan

    Senior Vice President of Marketing and Communications at ofo

    Jiapeng Wang

    Editorial Board at Caixin, Senior Director of Operations at Caixin.com

    Jing Li

    Director of Business Development at PR Newswire

    Nicky Szmala

    Senior Marketing Manager at Lenovo Group

    Yan Zhu

    Editor-in-Chief at Huanqiu.com

    Long Chen

    General Manager at Guru China

    John Artman

    Editor-in-Chief for English content at TechNode

    Guowei Li

    President at VisionWe

    Koki Yamada

    General Manager of Eisai China

    Wei Wang

    Deputy Editor-in-Chief at 39.net

    Shengnan Liu

    Chief Executive Editor for All News at Tencent News

    Gang Lu

    Chief Executive Officer at TechNode.com and Head of TechCrunch China

    Binglu Liu

    Chief Executive Officer of Boya Media Group

    Congyu Zhu

    President at Kongfu Finance

    Xiaolin Liu

    Head of Audience Development for China at PR Newswire

    Jianping Lei

    Founder of Touchweb

    Chunxia Huang

    Media PR Director at Guoan Community

    Elliott Zaagman

    Corporate trainer and Columnist for Huxiu.com

    Zhimin Huang

    Chief Executive Officer at DataWorks

    Jin Yang

    Vice President and Editor-in-Chief at TMTPost

    Yuefei Pan

    Founder of ZN Finance

    Yuanpu Huang

    Founder and Chief Executive Officer of Iyiou.com

    Miao Yang

    Founder of Youwen Jizhe Zhijia

    Lian Meng

    Public Relations Director at Monsanto China

    Fan Yuelong

    Director of Market Strategy at Accenture

    Liu Ying

    Public Relations Director at Nestlé China

    Forum Highlights

    12 topic-specific keynote speeches and 5 round-table discussions
    35+ domestic and international veteran media and corporate communications professionals who will share their expertise in closed-door sessions throughout the day

    1,000+ professionals among the invitees, including:
    600+ branding, marketing and public relations managers from multinational corporations and state-owned enterprises as well as privately-held, publicly listed and innovative companies
    400+ content creators from mainstream, vertical and foreign media organizations as well as KOLs from the blogging community.

    The print and online versions of the 2017 annual report that provides an in-depth overview of how Chinese firms handle and should handle their overseas communications will be released during the event

    The print/online/iOS/Android versions of the 2018 News PR Calendar will be released at the same time

    An in-depth interpretation of the report 2017 Journalists' Working Status and News Gathering Habits in China will be provided at the event.

    About the Forum

    Background

    “How to enhance the level of influence or impact” is a topic of concern for all communicators worldwide. However, it’s difficult for communicators to measure the real level of influence amid massive amounts of communications data. Today, with the rapid development of the media industry, the influence of content creators can be expanded rapidly through the addition of more communications channels, while influencers are becoming increasingly important to corporate communicators. How should we redefine the impact of communications in light of changes within the industry? How does one create influential content for corporate communications? How does one evaluate the level of influence of communications? These subjects will be key topics at this forum, while the latest best practices and in-depth observations will be released by authoritative international and domestic media organizations, corporate communicators and industry experts.

    Vision

    PR Newswire’s Corporate Communications Forum will focus on enhancing companies’ understanding of news-oriented and newsworthy content communications and promote business communications between the media and corporate public relations professionals. It will also provide a forum for industry experts to highlight trends and share their insights on how corporations can ensure that they receive more comprehensive coverage, create more innovative content that tells a better story, and attract the audience’s attention amid many homogenized platforms while measuring the real influence and obtaining meaningful audience feedback amid massive amounts of communications data.

    PR Newswire, along with media and corporate PR communicators, will explore the direction of development across today’s corporate communications sector, discuss current opportunities and challenges facing the sector, as well as analyze the state of content production, communications channels, platform applications and the technical means behind key communications events. In addition, it will take a close look at the trend towards future media convergence, as well as the forces driving content and technological innovation.

    Partners

    Invited media partners

    Media Partners

    Conference registration sponsors

    Previous awards ceremonies

    Getting there

    Time： 9 am - 6 pm, December 7

    Address：Grand Millennium Hotel Beijing, 7 East 3rd Ring Middle Road, Chaoyang District, Beijing

    Contact：

    Contact：010-5953-9598

    Sponsor：010-5953-9541

    Media：010-5953-9534

    Email：marketing@prnasia.com

    Transportation：

    Subway：Line 10，Jintaixizhao（Exit A）

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